Meet Swisse

Swisse is an Australian health supplement company founded in 1969. Through its relentless focus on quality and safety, the company has gradually developed into a globally renowned healthy lifestyle brand that is trusted worldwide. Swisse produces high-quality natural products spanning across various categories including nutritional supplements, beauty care, and weight management. After over 50 years of development, Swisse has established a strong brand image and positive reputation in major markets such as Australia and China. The company also actively fulfills its social responsibilities and is committed to environmental sustainability. With its dedicated quality management and innovative product development, Swisse has successfully built competitive advantages in the health sector, continually providing safe and effective wellness solutions for consumers globally.  

How does Swisse work with Octoparse CEM?

Customer Feedback and Analysis:

• Utilize Octoparse CEM to collect customer feedback across product, service, and shopping experience touchpoints
• Conduct an in-depth analysis on the collected data to understand customer pain points and satisfaction levels
• Develop targeted improvement measures based on the analysis findings

Touchpoint Management Optimization

• Use CEM software to identify and streamline various customer touchpoints, including online and offline channels
• Optimize the experience design of key touchpoints to improve convenience and seamlessness
• Achieve seamless integration across touchpoints to create an efficient omnichannel customer experience

Customer Segmentation and Personalization

• Utilize CEM software to conduct granular customer segmentation
• Provide differentiated products, services, and interaction methods for different customer groups
• Leverage customer profiles to enable personalized recommendations and customization, enhancing customer loyalty

Employee Engagement and Empowerment

• Cultivate customer-centric mindset and service skills among employees through CEM software
• Establish customer feedback mechanisms to involve frontline employees in continuous improvement
• Provide employees with necessary tools and resources to enhance their service capabilities

Data-Driven Decision-Making

• Use CEM software to collect and integrate various customer experience data
• Adopt data analysis techniques to uncover deep insights and identify improvement opportunities
• Base customer experience strategies on data-driven insights for more precise targeting

With Octoparse CEM, Swisse enhances customer experience management, continuously meeting and exceeding customer needs, and strengthening brand competitiveness.