AI-driven Customer Experience Management - Octoparse CEM

CX

3 posts

Leveraging Local Insights to Improve Global Customer Experience

avatarAnsel Barrett
Multinational enterprises must look beyond major platforms and leverage local e-commerce and review channels to effectively tailor customer experiences and succeed in diverse global markets.
October 25, 2024 · 5 min read

CRM vs CEM: Understanding the Key Differences and Complementary Roles in Customer Management

avatarAnsel Barrett
CRM and CEM are both essential, but serve different purposes. CRM focuses on managing customer data from the business side, like contact details and purchase history. CEM emphasizes the customer’s experience by analyzing feedback to improve satisfaction and loyalty. Together, they help businesses manage relationships and enhance customer experiences.
May 9, 2024 · 5 min read