CX
3 posts
Leveraging Local Insights to Improve Global Customer Experience
Multinational enterprises must look beyond major platforms and leverage local e-commerce and review channels to effectively tailor customer experiences and succeed in diverse global markets.
October 25, 2024 · 5 min read
Omnichannel Customer Feedback: Unifying Data for Smarter Business Decisions
Understanding your customers has perhaps never been mor […]
October 19, 2024 · 5 min read
CRM vs CEM: Understanding the Key Differences and Complementary Roles in Customer Management
CRM and CEM are both essential, but serve different purposes. CRM focuses on managing customer data from the business side, like contact details and purchase history. CEM emphasizes the customer’s experience by analyzing feedback to improve satisfaction and loyalty. Together, they help businesses manage relationships and enhance customer experiences.
May 9, 2024 · 5 min read